Urbannews | Hypefast, sebuah startup yang fokus dalam pengembangan brand lokal di Indonesia, kembali menggelar inisiatif bersama brand lokal bertemakan 12.12 Final Local Festival. Kampanye ini dilakukan untuk meramaikan gelaran tahunan Hari Belanja Nasional (Harbolnas) dan menjadi puncak rangkaian promosi 2020. Brand yang berpartisipasi di antaranya adalah Monomom, Soleram, Sabine & Heem, Nona Loose Fashion, Wearstatuquo, Motiviga, Nyonya Nursing Wear, Sideline Label, Nona Rara Batik dan lainnya.
12.12 Final Local Festival digelar menyusul kesuksesan dalam kampanye promo 9.9, 10.10, dan 11.11 sebelumnya, di mana para brand tersebut berhasil mencatatkan peningkatan transaksi hingga 31 kali dan peningkatan pendapatan hingga 29 kali dibandingkan hari biasa. Hal ini menunjukkan antusiasme dan kepercayaan masyarakat Indonesia terhadap kualitas produk lokal di tanah air.
Founder dan CEO Hypefast, Achmad Alkatiri mengatakan “12.12 Hari Belanja Nasional (Harbolnas) 2020 merupakan festival belanja online terbesar di Indonesia dan sudah seharusnya brand lokal juga ikut mengambil peran yang besar di gelaran tahunan ini. Pandemi tidak menjadi alasan untuk para brand lokal patah semangat, karena dari kampanye-kampanye sebelumnya di 9.9, 10.10 dan 11.11, peningkatan transaksi dan pendapatan sangat signifikan.”
12.12 Final Local Festival akan berlangsung selama 3 hari pada tanggal 10-12 Desember 2020 dengan menawarkan berbagai rangkaian deals dan promo, seperti harga produk mulai dari Rp 12.000, diskon sampai dengan 90%, flash sale, gratis ongkir, serta promo cashback yang bisa didapatkan di berbagai kanal brand-brand tersebut seperti website, media sosial maupun e-commerce. Para brand lokal juga menawarkan hadiah gratis iPhone 12 untuk pembeli yang beruntung selama periode 10-12 Desember.
“Hypefast terus berkomitmen dan berusaha untuk memberikan dukungan bagi para brand lokal secara nyata agar bisa mengembangkan dan memperluas jangkauan pasarnya. Selama 10 bulan terakhir, kami telah memberikan total investasi IDR 37 Miliar terhadap berbagai brand lokal untuk mendorong pertumbuhan bisnis, akses ke pelanggan online, pengembangan produk hingga membantu mereka untuk melakukan ekspansi ke Singapura dan Malaysia.” tambah Founder dan CEO Hypefast, Achmad Alkatiri.
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